Max Sturtevant

About Me

While still a full-time college student, I became the head email marketer for three different eight-figure ecommerce brands at the same time.

In early 2023, I decided to stop freelancing and start Well Copy with a simple goal: build an elite team and help more brands grow through retention the right way.

By the time I graduated college in May of 2025, Well Copy had grown to a team of 50+ people serving over 100 ecommerce brands, all driven by organic content and word of mouth.

Even as we scaled quickly, our client retention improved, and maintaining a 95% quarterly retention rate is something I’m incredibly proud of.

I’m young, ambitious, and probably more goofy than most founders you’ll meet. Our company is light-hearted and fun, but our standards are extremely high.

This is still just the beginning. I have big goals, a long road ahead, and an incredible team pushing forward together.